Mauro F. Guillen

2030

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A groundbreaking analysis of the fundamental demographic, economic and technological trends rapidly remaking the world — and now accelerating under the global impact of COVID-19.

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring toward the middle class yearned to own homes and cars. Companies didn’t need to see any further than Europe and the United States to do well. We grew up learning how to ‘play the game’, and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

That world — and those rules — are over. By 2030, a new reality will take hold. Before you know it:

• There will be more grandparents than grandchildren
• The middle class in Asia and sub-Saharan Africa will outnumber the middle class in the United States and Europe combined
• The global economy will be driven by the non-Western consumer for the first time in modern history
• There will be more global wealth owned by women than men In his powerful analysis, Mauro F. Guillén shows that the only way to truly understand the global transformations underway — and their impacts — is to think laterally. That is, using ‘peripheral vision’, or approaching problems creatively from unorthodox points of view. Rather than focusing on a single issue — climate change or the rise of illiberal regimes, for instance — Guillén encourages us to consider the dynamic interplay between a range of forces that will converge on a single tipping point that will be, for better or worse, the point of no return.
This book is currently unavailable
407 printed pages
Copyright owner
Bookwire
Original publication
2020
Publication year
2020
Publisher
Flint
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Quotes

  • Trahotorhas quoted2 years ago
    they happen to own at least half of the net worth globally—around 80 percent in the United States. They’re the population above the age of sixty, and by 2030 the world will have 400 million more of them, mostly in Europe, North America, and China.
  • Trahotorhas quoted2 years ago
    Le Corbusier launched modernist architecture by eliminating walls to create large open spaces, letting windows run the full length of a building’s façade, and exposing the intrinsic elegance of steel, glass, and cement without attempting to hide it behind superfluous ornaments. “The real voyage of discovery consists not in seeking new landscapes,” Marcel Proust once wrote, “but in having new eyes.”
  • Trahotorhas quoted2 years ago
    The psychologists Amos Tversky and Daniel Kahneman proposed that in many areas of life we make bad decisions because our thinking is clouded by the “loss aversion bias.” After conducting many experiments, they concluded that people have a tendency to prefer avoiding losses rather than locking in equivalent gains. As surprising as it may seem, most people find it more attractive to avoid losing $10 than to win $10.
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