“Classic Rock Radio” explores the enduring popularity of classic rock radio, a format that has shaped musical nostalgia and continues to captivate listeners. The book delves into the format's origins, tracing its roots from the rise of FM radio and album-oriented rock (AOR) to its establishment as a distinct entity in the 1980s. Classic rock radio's success lies in its ability to create a curated sonic environment that evokes powerful memories and a sense of shared identity, highlighting the active role of nostalgia in shaping cultural memory. The book examines the programming strategies employed by classic rock stations, from music selection to on-air personalities, analyzing how these elements cultivate listener loyalty. It further investigates the format's adaptation to the digital age, including the influence of streaming services and online communities. Drawing from radio industry publications, audience research, and cultural studies, “Classic Rock Radio” provides a comprehensive analysis of this cultural phenomenon, demonstrating its lasting impact on music history and its unique way of connecting with audiences across generations. Structured in three parts, the book first introduces key concepts and the evolution of the format. It then examines programming strategies and concludes with an investigation into the ongoing relevance of classic rock radio in the digital age. This approach offers valuable insights into how media formats evolve, adapt, and maintain their resonance.
