Gore Alex

The Creativity Code

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While it might seem like some people are born with it, the fact is anyone can learn to be creative. Half of the human brain is devoted directly or indirectly to vision — that's the power of visual thinking. Companies such as Apple, Air B&B and Tesla, have shown that creativity outperforms entrenched thinking. Using architecture, humor and everyday examples, the Creativity Code helps::

— Kickstart your creative thinking

— Unlock your visual processing potential

— Strengthen your design skills

— Discover your inner Da Vinci

If you are struggling in school, interested in architecture, or searching for a way to breakthrough in your profession, then tap into the power of visual thinking. This jam-packed guide will help you find hidden opportunities, solve unique problems, and create what you think is impossible.

The Creativity Code is about taking back creativity in a structured way, and making an intangible idea concrete. What better than architecture, a field defined by structure and made with concrete to explore this subject. This book will give you a solid foundation for you to build your ideas on.

The books ingredients were brewed in building a professional architecture firm from scratch during the recession. Its recipe was then tested by hundreds of University students. For 15 years I have been creating designs for my clients and myself. I’ve been winning competitions, getting published, and working for top firms in the world. Now I want to help you make your ideas become reality.
This book is currently unavailable
221 printed pages
Original publication
2016
Publication year
2016
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Impressions

  • Thomas Munk Christensenshared an impression6 years ago
    👍Worth reading

Quotes

  • Soliloquios Literarioshas quoted4 years ago
    “Creativity is about Finding Connection through Contrast.”
  • Soliloquios Literarioshas quoted4 years ago
    Connect the essence of an idea with the elements in your design using. For example here are some ideas you can use to connect emotionally to your design.

    A.Symbolism

    B.Awe/Inspiration

    C.Justice/Safety

    D.Light

    E.Etc.
  • Soliloquios Literarioshas quoted4 years ago
    When entering a building, you can lower the ceiling of the entrance thus providing a feeling of compression and transition. You can release that tension by immediately opening up to a taller space after the entry

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