Books
Pasquale De Marco

The Balanced Scorecard

In an era of unprecedented competition and rapid change, organizations need a powerful tool to measure and manage their performance effectively. The Balanced Scorecard (BSC) is a transformative framework that goes beyond traditional financial metrics to provide a holistic view of an organization's performance.
This book offers a comprehensive guide to understanding, implementing, and utilizing the BSC to unleash organizational performance. With clear explanations, practical examples, and actionable insights, this book empowers readers to harness the full potential of the BSC.
The book delves into the four perspectives of the BSC: financial, customer, internal process, and learning and growth. It provides a deep understanding of each perspective and its importance in driving organizational success. Readers will learn how to develop relevant metrics, set targets, and align them with strategic objectives.
The book also emphasizes the importance of aligning the BSC with an organization's strategic plan. It provides a step-by-step guide to integrating the BSC into the strategic planning process, ensuring that all aspects of the organization are working towards a common goal.
Furthermore, the book addresses common challenges and pitfalls associated with BSC implementation. It offers practical solutions and best practices to overcome these challenges and ensure successful implementation.
With its comprehensive coverage, clear writing style, and practical examples, this book is an invaluable resource for business leaders, managers, and professionals seeking to drive organizational performance and achieve sustainable success.
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84 printed pages
Original publication
2025
Publication year
2025
Publisher
PublishDrive
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