Dan Ariely

A Taste of Irrationality

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  • Ml32889has quoted4 years ago
    almost any aspect of meaning (even small-m meaning) can be sufficient to drive our behavior. As long as we are doing something that is somewhat connected to our self-image, it can fuel our motivation and get us to work much harder.
  • Лариса Ляпковаhas quoted8 years ago
    In fact, this “work to no end” experience seemed to have colored David’s overall approach to his job and his attitude toward the bank.
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