bookmate game
Dan Kennedy

No B.S. Marketing to the Affluent

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.• Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples• E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible• Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable• StorySelling™: Learn how to scale the affluents’ “sales wall”• Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
This book is currently unavailable
433 printed pages
Have you already read it? How did you like it?
👍👎

Quotes

  • Reza Aprianohas quoted7 years ago
    Tyson illustrates a very important principle when it comes to marketing to the affluent. It’s not enough to simply be an expert—you also have to demonstrate your expertise in a reputable public forum that directly connects you to your target audience
  • Reza Aprianohas quoted7 years ago
    That familiarity is what StorySelling™ brings to the table
  • Reza Aprianohas quoted7 years ago
    The outcome of all this constant asking for money? The affluent’s resistance ratchets up—and

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)