The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional.

Product or service: what you sell
2. People willing to pay for it: your customers
3. A way to get paid: how you’ll exchange a product or service for money

You just need a product or service, a group of people willing to pay for it, and a way to get paid.

Passion or skill + usefulness = success

The world has plenty of better artists, smarter writers, funnier humorists and more experienced business people. The rare part is that each of those modest skills is collected in one person. That’s how value is created.†

the challenge is to acknowledge their courage without exaggerating their skills

My marketing plan is strategic giving

Losing my job was the best thing that ever happened to me. If I hadn’t been pushed, I never would have made the leap.

I’ll share more of my own story as we go along, but this book isn’t about me

Often, the combination of freedom and value comes about when someone takes action on something he or she loves to do anyway