The Buying Brain

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If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to

• Brain-friendly product concepts, design, prototypes, and formulation

• Highly effective packaging, pricing, advertising, and in-store marketing

• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.

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412 printed pages

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mmmjenihas quoted7 years ago
As brain size increases, so must the skull that carries it. And here’s the rub: If the skull continues to grow in pace with the rapidly evolving brain, the pelvis of the females will need to be so wide that they will no longer be able to run.
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mmmjenihas quoted7 years ago
Encounters were filtered and filed primarily via six human emotions: sadness, fear, anger, disgust, happiness, and surprise,
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Reza Aprianohas quoted7 years ago
unique characteristics that you can insert into your messaging can work to draw the brain’s attention
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