THE WHOLE PRODUCT CONCEPT
CLOSING THE GAP BETWEEN MARKETING CLAIMS AND CUSTOMER FULFILLMENT TO SECURE MARKET ENTRY
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The High-Tech Marketing Illusion: Why Good Technology Fails
Understanding The Market: The Technology Adoption Life Cycle
The Great Divide: Discovering And Defining The Chasm
The Perils Of Incomplete Solutions: Bodies In The Chasm
The Core Concept: Introducing The Whole Product Model
Early Market Dynamics: Innovators, Visionaries, And Self-Assembled Solutions
Mainstream Imperatives: Why Pragmatists Demand A Complete Whole Product
Strategy For Invasion: Targeting The Beachhead With A Compelling Reason To Buy
Assembling The Force: Whole Product Planning For Your Target Niche
Defining The Battle: Positioning The Whole Product Against Competitors
Launching The Assault: Distribution Channels For The Whole Product
Fueling The Invasion: Pricing Strategies For Whole Product Adoption
Beyond The Chasm: Expanding From The Beachhead (The Bowling Alley & Tornado)
Organizational Transformation: From Pioneers To Settlers In The Whole Product Era
Sustaining Leadership: Whole Product R&D And Long-Term Market Dominance
