Beyond The Comfort Zone

In today’s fast-paced, interconnected world, success in business is no longer just about what you know—it’s about who you know, and how well you connect with them. Strong networks aren’t built by chance. They’re built by choice, one intentional action at a time.
“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to— implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute
This book is your comprehensive guide to mastering the art of networking across every stage of your journey. Whether you’re just starting out or are a seasoned professional looking to refine your approach, you’ll find practical strategies, real-world examples, and powerful mindset shifts that will help you build meaningful relationships and unlock lasting opportunities.
“Networking works best when it’s powered by generosity, driven by trust, and guided by purpose.”
Inside, you’ll learn how to:

Conduct impactful one-on-one RECON meetings

Deliver unforgettable presentations that make you stand out

Create powerful memory hooks and transform casual conversations into genuine referrals

Track and measure referral success

Leverage props, piggyback marketing, and client visits to enhance visibility

Engage your team in your networking efforts and become the go-to expert in your field

“It’s not just about getting referrals. It’s about becoming someone worth referring.”


You’ll find this book full of practical tips and ready-to-implement actions, all designed to help you create a thriving, sustainable network built on value, trust, and purpose.
More than a manual, this is your roadmap—one that transforms networking from a chore into an energising, collaborative practice that generates real results. You'll not only learn how to make connections, but how to make every connection count.
“In ‘Beyond the Comfort Zone’, Tony Allwood lays out simple, but effective ways on becoming a better, more active networker. The books common sense approach means that you can start using its ideas today, allowing you to find more referrals, and make yourself easy to refer. Tony has been an active member of BNI for over nine years in both the UK and New Zealand, and has put this experience down on paper to help other members become more successful.”
Graham Southwell
National Director
BNI New Zealand
So if you’re ready to move beyond surface-level interactions and start building a network that works for you—and because of you—then dive in.