Roy Williams

The Wizard of Ads

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
  • Hundebøl Hamann ApShas quoted5 years ago
    Unfortunately, the customer’s only real question is “Why should I care?”
  • Hundebøl Hamann ApShas quoted5 years ago
    Information taken in through the eyes enters into iconic memory and disappears in less than one second. Information that enters through the ears rattles around in echoic memory for nearly five seconds before it dissipates.
  • Hundebøl Hamann ApShas quoted5 years ago
    You” engages the imagination of the listener. It puts the action of your spot in present tense active.
  • Hundebøl Hamann ApShas quoted5 years ago
    Hubbard used verbs that are visually active: “write,” “preach,” “make”; he gave us images that are clear: “book,” “sermon,” “mousetrap”; and his promise of benefit was memorable
  • Hundebøl Hamann ApShas quoted5 years ago
    Bad advertising is like home movies. In your ads, please, never point the camera at yourself.
    You’re just not that interesting.
fb2epub
Drag & drop your files (not more than 5 at once)