Unlocking the Power in Networking

This guide is a treasure trove of insights and actionable strategies for anyone looking to master the art of networking. Whether you’re a seasoned professional or just beginning your journey, you’ll find a roadmap here to help you build stronger relationships, foster meaningful connections, and unlock new opportunities.
“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to— implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

Through engaging anecdotes and practical advice, this book explores:

How to craft memorable presentations

Conduct impactful one-on-one meetings

Build an effective and genuine referral system

You’ll learn how to make every interaction count—from perfecting your Memory Hook to transforming casual conversations into powerful introductions that lead to real results.

“The smallest connection, when nurtured, can become the most valuable.”

More than just tactics, this guide encourages a mindset shift. It will help you:

Foster a culture of mutual support

Use creativity to stand out in your network

Maintain professionalism across all interactions

What truly sets this book apart is its emphasis on action. The steps and strategies outlined are designed for real-world application—tips you can implement immediately.

“It’s not just about getting referrals. It’s about becoming someone worth referring.”

You'll discover how small, intentional changes—like better planning, creative collaboration, or productive use of downtime—can elevate your networking success.

This isn’t just a book about making connections. It’s about building a thriving ecosystem of support, trust, and opportunity—one that grows because of the value you contribute.
“In ‘Beyond the Comfort Zone’, Tony Allwood lays out simple, but effective ways on becoming a better, more active networker. The books common sense approach means that you can start using its ideas today, allowing you to find more referrals, and make yourself easy to refer. Tony has been an active member of BNI for over nine years in both the UK and New Zealand, and has put this experience down on paper to help other members become more successful.”
Graham Southwell National Director
BNI New Zealand

So if you’re ready to take your networking skills to the next level and start turning ordinary connections into extraordinary results, this guide is your ultimate companion.

Let’s dive in.