“Science of Colors” explores the pervasive influence of color, examining its scientific origins, psychological impacts, and technological applications. The book reveals color as more than just a visual attribute, highlighting its role as a powerful form of communication affecting human behavior and experiences, from influencing moods to shaping purchasing decisions.
It begins by establishing the physics of light and human vision, explaining how our brains interpret wavelengths to create color perception. This scientific foundation then supports discussions on color psychology and its use in art and technology.
The book uniquely integrates scientific principles with practical applications, offering a holistic understanding of color. Readers will discover how artists manipulate color based on the physics of light and how psychological research explains viewers' responses to artistic choices. Case studies illustrate how organizations leverage color to impact consumer behavior and enhance branding strategies.
Progressing from the science of color to its psychological effects and finally to its applications, “Science of Colors” provides insights valuable for artists, designers, marketers, and anyone interested in the sensory awareness that color provides.
