Two
world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital
era.
Digital transformation is critical. But winning in today's world requires more than digitization. It requires
understanding that the nature of competitive advantage has shifted—and
that being digital is not enough.
In Beyond
Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global
strategy consulting business, take readers inside twelve companies and how they
have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's
engagement with its broader ecosystem to improve and expand its leading patient
care to more locations around the world, to Microsoft's overhaul of its global
commercial business to drive customer outcomes. Other case studies include
Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan.
Building on a major new body of research, the authors
identify the seven imperatives that leaders must follow as the digital age continues to evolve:
Reimagine your company's place in the
worldEmbrace and create value via ecosystemsBuild a system
of privileged insights with your customersMake your organization
outcome-orientedInvert the focus of your leadership
teamReinvent the social contract with your peopleDisrupt
your own leadership approach
Together, these seven
imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
