New York Institute of Career Development,Zach Heller

Branding for Bloggers

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There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.
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192 printed pages
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Quotes

  • Laura Jurevicahas quoted6 years ago
    mood and personality of every part of your blog is identifiable as your brand.
  • Laura Jurevicahas quoted6 years ago
    ideal reader when brand strategizing. “Try putting the reader first. Then build an audience persona—a real-world idea of what your ideal reader might look like, and write to that.”
  • Laura Jurevicahas quoted6 years ago
    So that’s what branding is all about: creating an online personality for your blog that’s identifiable to your readers.

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