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New York Institute of Career Development,Zach Heller

Branding for Bloggers

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  • Laura Jurevicahas quoted6 years ago
    mood and personality of every part of your blog is identifiable as your brand.
  • Laura Jurevicahas quoted6 years ago
    ideal reader when brand strategizing. “Try putting the reader first. Then build an audience persona—a real-world idea of what your ideal reader might look like, and write to that.”
  • Laura Jurevicahas quoted6 years ago
    So that’s what branding is all about: creating an online personality for your blog that’s identifiable to your readers.
  • Laura Jurevicahas quoted6 years ago
    among others. “A blogger must first find her/his niche and define the audience,”
  • Laura Jurevicahas quoted6 years ago
    Your brand will come to define who you are.
  • Laura Jurevicahas quoted6 years ago
    It’s the experience that people have when they read, share, or interact in some way with your blog. It can go beyond what’s actually included on the pages of your blog, and it spills over into social media channels, articles, sites, books, the products and services you sell, and anywhere else that you make your mark.
  • Laura Jurevicahas quoted6 years ago
    how a company is perceived
  • Laura Jurevicahas quoted6 years ago
    Your brand is the way customers (or readers) experience your product (or blog). Branding is the art of creating, defining, and controlling that brand
  • Laura Jurevicahas quoted6 years ago
    Branding is the promises you make. Your brand is the promises you keep.
  • Laura Jurevicahas quoted6 years ago
    It’s how people know you, what they expect from you, and what they think of you. It’s an extension of your personality.
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