CRAFTING BUSINESS MODELS
THE STRATEGIC APPLICATION OF SCENARIOS IN BUSINESS MODEL DEVELOPMENT
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Introduction To Business Model Design And Innovation
The Business Model Canvas: A Shared Language For Design
Mobilizing For Business Model Design Projects
Understanding The Business Model Environment
Deep Diving Into Customer Insights
Ideation: Generating Diverse Business Model Ideas
Visual Thinking For Business Model Design
Prototyping Business Models At Different Scales
Storytelling For Communicating Business Models
Designing With Customer Scenarios
Exploring Future Environments With Strategic Scenarios
The Scenario-Guided Business Model Design Workshop
Evaluating Business Models For Strength, Weakness, Opportunity, And Threat (Swot)
Strategic Adaptation: Blue Ocean Strategy And Multiple Business Models
Implementing And Managing Business Models For Continuous Evolution
