STRATEGIC CUSTOMER PROFILING
SCENARIO-DRIVEN GUIDANCE FOR BEACHHEAD SELECTION
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Navigating The High-Risk, Low-Data Landscape Of New Markets
Harnessing Informed Intuition For Strategic Market Decisions
Defining Target Customer Characterization In High-Tech Marketing
The Scenario As A Blueprint For Understanding Customer Needs
Crafting “Day In The Life” Scenarios: Capturing The “Before” Story
Crafting “Day In The Life” Scenarios: Envisioning The “After” Solution
Building A Comprehensive Library Of Target Customer Scenarios
The Market Development Strategy Checklist: Screening For Showstoppers
The Whole Product: Fulfilling The Customer's Compelling Reason To Buy
Partners And Allies: Assembling The Invasion Force Through Collaboration
Distribution And Pricing: Fueling The Invasion Into Mainstream Markets
Defining The Battle: Strategically Creating The Competition
Positioning For Success: Making The Product Easy To Buy
Committing To A Single Point Of Attack: The “Big Fish, Small Pond” Strategy
The Bowling Pin Strategy: Leveraging Success Beyond The Beachhead
