VALIDATED LEARNING IN PRACTICE
THE CASE OF IMVU
(STARTUP & GROWTH)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Entrepreneurial Genesis Of Imvu
The “Brilliant Strategy” And Its Assumptions
The Six-Month Scramble To Launch
Launching To Silence: The Initial Frustration
Confronting Reality: Early Customer Conversations
The Futility Of The Single-Player Mode
The Chatnow Breakthrough And Hidden Customer Needs
The Painful Realization: Discarding Months Of Work
From Waste To Validated Learning
The First Major Pivot: Towards A Stand-Alone Network
Innovation Accounting In Action: Cohort Analysis
Actionable Metrics And The “Teleportation” Insight
Overcoming The “Audacity Of Zero”
Continuous Deployment And Adaptive Scaling
The Enduring Legacy Of Imvu's Lean Journey
