EARLYVANGELISTS
THE CORE OF CUSTOMER DISCOVERY
(STARTUP & GROWTH)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Product Development Trap And The Call For A New Path
The Customer Development Model: A Framework For Learning And Discovery
Customer Discovery: Unveiling Problems And Validating Vision
The Earlyvangelist Philosophy: Developing For The Few, Not The Many
Characterizing Earlyvangelists: Identifying True Visionary Customers
Laying The Groundwork: Getting Buy-In And Stating Initial Hypotheses
Product Hypotheses: Defining The Vision And Its Deliverables
Customer And Problem Hypotheses: Understanding Pain Points And Buyer Personas
Channel, Pricing, And Demand: Mapping The Market Ecosystem
Testing The Waters: First Customer Contacts And Problem Validation
Deep Listening: In-Depth Customer And Market Understanding
Refining The Solution: Product Concept And Initial Reality Check
Product Presentation And Further Iterations: Engaging Customers With The Solution
Strategic Partnerships: Formalizing Advisory Boards And Channel Relationships
Verification And Decision: Iterating, Pivoting, Or Exiting Customer Discovery
