HOW TO CREATE AN IDEA THAT SPREADS
FUELING WORD-OF-MOUTH EPIDEMICS
(MARKETING & BRANDING)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The End Of Old Marketing Rules
Introducing The Purple Cow — The Essence Of Remarkable
The Power Of Ideas That Spread
Targeting The “Sneezers”: The Key To Viral Growth
Design As Marketing: Building Remarkability In
Embracing The Fringe: The Power Of Niches
The Courage To Be Different: Overcoming Fear
The Anti-Compromise Product: Extreme Attributes Win
Measuring The Cow: Iteration And Optimization
The Sneezer's Script: Crafting A Shareable Message
Solving Customer Problems: Selling What They're Already Buying
Learning From The “Cheaters”: Companies That Break The Rules
Milking The Cow: Profiting From Remarkability
The Magic Cycle Of The Cow: Continuous Reinvention
Your Remarkable Journey: Personal And Professional Purple Cows
