ONE METRIC THAT MATTERS
THE CORE DISCIPLINE FOR YOUR STARTUP
(ANALYTICS & DATA-DRIVEN GROWTH)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Entrepreneurial Delusion And The Power Of Data
What Makes A Metric Matter? Defining “Good Enough”
Navigating The Metric Landscape: From Vanity To Actionable Insights
The Lean Analytics Cycle: Focusing The Build→Measure→Learn Loop
The Discipline Of One Metric That Matters (Omtm): Your North Star
Business Models Drive Your Omtm: What Business Are You In?
Stages Of Growth Shape Your Omtm: Where Are You Now?
Omtm In The Empathy Stage: Discovering And Validating Problems
Omtm In The Stickiness Stage: Building Engaging Products
Omtm In The Virality Stage: Scaling Through Word-Of-Mouth
Omtm In The Revenue Stage: Monetizing Your Business Model
Omtm In The Scale Stage: Expanding Your Market And Organization
Drawing Lines In The Sand: Knowing If You're “Good Enough”
Practical Application: Techniques For Measuring Your Omtm
Omtm Beyond Startups: Lean Analytics For Intrapreneurs And Enterprises
