THE ZERO-COST PARADOX
WHEN GETTING NOTHING COSTS US DEARLY
(PSYCHOLOGY & DECISION-MAKING)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Zero Is Not Just Another Price
The Downside We Forget: The Allure Of Risk-Free Choice
The Chocolate Conundrum: Relative Value Versus Absolute Zero
Beyond Monetary Transactions: The Free Candy Exchange
The Amazon Effect: How “Free!” Drives Sales (And Expectations)
The Aol Stampede: Unintended Consequences Of “All You Can Eat” Pricing
The Hidden Costs Of “Free” Services And Perks
The Price Of Time: When Free Experiences Cost Us More
The “Zero” On Labels: Diet, Health, And The Illusion Of Virtue
Zero And Relativity: How Context Magnifies The Appeal Of “Free!”
The Power Of Expectations: What “Free!” Promises To Our Minds
Zero And Minor Dishonesty: The Pencil Dilemma
Corporate Vulnerabilities: When Non-Monetary “Freebies” Lead Astray
The End Of Cash And The Rise Of Digital “Free!”: A Future Of Increased Dishonesty?
Harnessing The Power Of Zero: Free Lunches For Better Decisions And Policy
