THE FOUR ACTIONS FRAMEWORK
THE FRAMEWORK FOR PURSUING DIFFERENTIATION AND LOW COST SIMULTANEOUSLY
(STRATEGY & INNOVATION)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
From Red Oceans To Blue Oceans: Understanding Market Space
The Rising Imperative For Strategic Shift: Why Blue Oceans Are More Relevant Than Ever
Value Innovation: The Cornerstone For Creating New Market Space
Visualizing Your Current State: The Strategy Canvas As A Diagnostic Tool
Introducing The Four Actions Framework: Reconstructing Buyer Value Elements
Action 1: Eliminate — Stripping Away Unnecessary Costs And Assumptions
Action 2: Reduce — Identifying And Lowering Industry Standards For Cost Savings
Action 3: Raise — Uncovering And Elevating Key Value Elements Above Industry Standard
Action 4: Create — Discovering Entirely New Sources Of Value For Buyers
The Eliminate-Reduce-Raise-Create Grid: A Comprehensive Framework For Action
Three Characteristics Of A Good Strategy: Focus, Divergence, And A Compelling Tagline
Reaching Beyond Existing Demand: Unlocking The Three Tiers Of Noncustomers
Getting The Strategic Sequence Right: Utility, Price, Cost, And Adoption
Building Execution Into Strategy: Overcoming Organizational Hurdles With Tipping Point Leadership
Sustaining Blue Oceans: Renewal, Imitation Barriers, And Avoiding Red Ocean Traps
